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Mayor of Agartala Municipal Corporation Dipak Majumder inaugurated RRR “Reduce, Reuse, and Recycle” centre at Durga Chowmuhani  on Saturday. He also flagged off a mobile vehicle which will collect the materials.

Reuse and up-cycling of common household goods has been an integral part of Indian culture. Taking a cue from this shared habit, the Ministry of Housing and Urban Affairs (MoHUA)’s campaign titled – ‘Meri LiFE, Mera Swachh Shehar’ is launched to champion the RRR’s of waste management- Reduce, Reuse, and Recycle. Urban India is increasingly adopting the principles of making ‘Wealth’ from waste with citizens actively refurbishing old items for reuse. This is giving an impetus to the overall zero-waste ecosystem under Swachh Bharat Mission-Urban 2.0.

The 3R’s form the backbone of ‘Waste to Wealth’ and has empowered many craftsmen, recyclers, Self Help Groups, entrepreneurs, startups, etc. to recycle waste into a host of products. Prime Minister Narendra Modi’s Mission LiFE (Lifestyle for Environment) further encourages individual and collective action towards the same. Mission LiFE aims to protect and preserve the environment and bring about a pro-planet behavioural change that can be instilled through individual action in day-to-day life.

This nationwide campaign aims to highlight cities to setup ‘Reduce, Reuse, Recycle (RRR) Centres, one stop collection centres, for citizens to contribute clothes, shoes, old books, toys and used plastic to be reused or recycled.

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